Economical Shopping

Economical Shopping

Introduction

In recent years, widespread research on consumer behavior, particularly focused on the adoption of family purchasing decisions and assess the impact of each member of the family at different stages of the decision process. Family is a separate household that consumes a large variety of products and services and, therefore, requires the management in its holdings of financial and material resources. In a family decision directly and indirectly involved all members of the family (Gray, 2009). Necessary to assess the role of each member of the family in making decisions that will impact on family processes through the implementation ...