[E-commerce Website & CMS Development for HAHU LTD]

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Acknowledgement

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

DECLARATION

I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

Signed __________________ Date _________________

Table of Contents

CHAPTER 1: INTRODUCTION6

Background of the study6

Problem Statement7

Goals and objectives8

Rationale of the study9

Significance of the Study9

CHAPTER 2: LITERATURE REVIEW10

CHAPTER 3: METHODOLOGY14

Research Design14

Literature Search14

Keywords15

CHAPTER 4: RESULTS & DISCUSSION16

Marketing strategy16

Current site Technology16

Solution proposed17

Our recommended websites19

Web design and development20

E-commerce Developments Services20

E-commerce module22

Future plan services23

Email and Push Technologies24

Content Scheduling24

Market analysis25

Market needs27

Pricing strategy28

Training facilities29

Risks Timeline29

Resource required30

CHAPTER 5: CONCLUSION32

REFERENCES35

APPENDICES41

Milestone Work allocation41

Gantt chart42

Chapter 1: Introduction

Background of the study

In recent years, the Internet has become a new channel for the commercialization of products conventionally sold through traditional outlets; according to the Forrester Report, the volume of UK online retailing will grow from £172 billion in 2005 to £329 billion in 2010. Electronic commerce (e-commerce) requires little additional investment by companies (a website is sufficient) and facilitates access to markets previously considered as out of reach. Many companies have been built upon an exclusively electronic system of sales and, unlike the offline market, have employed a weak e-business strategy. This has led to serious tactical errors which have caused many firms to fail (Phan, Chen, & Ahmad, 2005). Numerous authors consider that the design of a quality website is a key aspect of e-business strategy (Cao, Zhang, & Seydel, 2005; Frost & Strauss, 2002; Turban, McLean, & Wetherbe, 2002) since this is the principal medium of communication to interact with current and potential customers. Thus, success in the virtual market requires firms to correctly manage technology and the information provided on its website.

HAHU Ltd is an all-encompassing organisation that offers graphic design, print solution and integrated motion graphics from Small to Medium Enterprise (SMEs) based in and around London area. The owner is seeking a new e-commerce website to showcase their expertise in this field and allow customers to shop from their collection online.

The problem facing HAHU Ltd is how to provide a development infrastructure that can allow users to change content without the assistance of developers, and how these systems can provide easier development for programmers and database administrators. Furthermore, HAHU Ltd that needs to receive ecommerce content from multiple users at different locations without having to submit them to programmers for retrofitting into the existing Web screens. Indeed, static Web sites are expensive to maintain, difficult to update, and do not support the flexibility that is needed to provide competitive ecommerce on the Internet. With the average business Web site having over 8000 pages of HTML and graphical components, content management systems provide an attractive new way of building Web sites while reducing costs. The answer to the problem is to ...