Ecommerce Business Startup Proposal

Ecommerce Start up Business Proposal

ABC company is currently operating in grocery and general merchandising retail sector of UK and is currently one of the largest retailers in terms of its revenue and sales. It has been operating all over the word with strong market presence in other countries with the help of its online stores and digital marketing concept that was basically based upon the growth and success story of Amazon and EBay. It has been currently dealing in products such as food, drink, clothing, financial services, telecommunication, home related products, healthcare and beauty products as well as music DVDs and cds. It ecommerce marketing strategy entails online marketing and distribution of products and offers its online customers with the facility to purchase grocery and other home related products, consumer goods and other non tangible services such telecommunication through its website. it also offers the facility of renting and buying DVDs and music download service.

The mission statement of ABC company is to increase its reach by entering international markets through its online stores and create value of its products by gaining customer loyalty.

ABC company aims at becoming an international retailer and grows its core business functions such as grocery, drinks, and food and clothing business to increase its market share in comparison to its competitors. Additionally it also aims at offering online services such as Personal Finance, telecommunication services and diversifies its marketing strategy with the help of ecommerce facility. Additionally its main focus in the marketing strategy is the people involved in the business that include both customers and employee. Gaining their loyalty and satisfaction is the key towards successful business and growth. ABC company It aims at appealing different types of market segments and promote its private brands of food and other core products such as beverages, home, clothing and mobile services. The structure of ABC organization has been differentiated on the basis of the size of its stores and variety and range of products that it is offering. Originally it has larger warehouse structure offering all the product varieties and then it has one stop small stores, Homeplus stores offering household products, normal superstores and online store (Singh, 2012; UK Essays).

Some of the major benefits that it is offering to its customers and stakeholders is the 24/7 accessibility to do online shopping as well as conduct other business transactions and using other facilities anytime and anywhere regardless of their geographical location. Customer can easily access and browse through different product varieties without wasting their time in walking down the long aisles to get their preferred choice. Additionally, customer can easily compare the prices of ABC company with other organizations and retailer in the market so judge the competitiveness and value that ABC company is offering to its products thus adding to the loyalty and long term relationship on the part of the customers. It will naturally add to its brand image and reputation. It increases transparency and openness and customers have all the information ...