E-Commerce Approach to Improve Efficiency and Business Market Exposure



E-Commerce Approach to Improve Efficiency and Business Market Exposure

History of E-Commerce

During the centuries, digital technology and E-commerce has highly influenced the marketing and sales strategies across the globe. Getting popular at the astonishing speed, e-commerce has attracted the attention of numerous consumers, organizations and investors. E-commerce has significantly brought some of the major changes in the way business operates and the economy. E-commerce is growing vigorously in United States. Internet has widely contributed to the success and awareness of e-commerce by offering new ways and methods for retailers to sell their products to people internationally and to enter into different geographic locations that were out of reach previously. It has become obvious that e-shops is benefitting from higher rate of growth and profitability. In fact even with the traditional selling and marketing is holding its ground, the online marketing and selling through e-commerce continues to grow in United states.

Seeing this growth, e-commerce has forced numerous companies to adopt different techniques that would help them in penetrating into different markets and lead then towards expansion so that they can sustain in this competitive environment. Internet has also helped these marketers in attracting and retaining their consumers by amending and tailoring their services and products according to the needs and wants of their customers. Now the companies can even restructure their business processes for delivering services and products more effectively and efficiently. E-commerce has also contributed in changing the balance of power. Internet era has increased the customer power and it is driven by four factors mainly, simpler transaction, customer retention, more options and more information.

In today's technology driven era, organization's success heavily depends on the extent to which they use Internet in their marketing strategy for providing best services that will enhance their relationship with their customers. It is further observed that firms need to strive for completely analyzing their customers as the relationship takes shift form commerce to collaborations. As Internet is extensively used as a potential tool for building interactive communication, companies have started considering it to be a promising way for relationship marketing.

With such a large potential, e-tailing has attracted tremendous attention and investment in the past few years as well as a great deal of interest in developing new strategies and focused research of this new phenomena. It must be clarified, however, that early research on e-tailing focused on the effects of the Web on product pricing. When the Web became a marketing medium, many assumed that it was a cheap medium to reach consumers and conduct e-marketing/e-tailing. Early work suggested that the Internet could present a threat to branding and erode loyalty. As a result of this cost-benefit focus, many e-tailers offered low prices and focused on customer acquisition.

E-commerce has found a prominent place in the Internet's day-to-day activities. Currently, many retailers are exploring the potential of the Internet in relation to e-commerce of a wide array of goods and ...