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Google - An Internal & External Image Analysis

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Google - An Internal & External Image Analysis

Google - Introduction

Google is regarded as the largest search engine owned by the corporation Google Inc. it was first developed as an educational tool by students of Stanford University Larry Page and Sergey Brin. In 1996, they were working on search engine Back-Rub, and in 1998 it created the basis of the search engine Google. Its is the first most search engine developed by any e-business company and has around 41 billion software's with processes capacity of 345million queries every day. It can find information on 191 languages through 25 billion web pages all around the world. Supports searching documents in formats PDF, RTF, PostScript, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, and others.

Google has 64.2% of market share in e-business section, and its average turnover is around$ 23,650.6 billion (2010). The mission statement of Google involves “organize the world's information” into their one portal.

Competitive strategies

Since 1998, when Sergey Brin and Larry Page, two intelligent doctoral scholars have admirably evolved a set of algorithms that sparked an exceptional and marvellous leap in Web-search delivery. Throughout its recital, Google's foremost philosophy was and still "to coordinate the world's data and make it universally accessible and useful." Google has no discernible competitor in the e-business market, and it is considered as one of the most top most e-solution provider. Its competitive edge is based on,

Innovation & Creativity

Managing changes

Team work achievements

The Incongruity / Adaptability

Innovation and Creativity

The innovation and creativity in the product presentation is very clear in Google business. You can find new product every day with new features and applications. The best example for this is the change of Google logo on an everyday basis with respect to the events in that country. For example, the birthday of Madam Marie curie is marked with the term and symbols of her field. Similarly, the on-air anniversary of Gumby was also part of Google logo on the day. Further to this, at international level, the wishes of Eid (for Muslims) are placed on Eid days on the Muslim countries (Cirasella 2007, 117).

Looking from a client perspective Google has a very flexible, dynamic, and equitably unstructured merchandise development process. In a session at 'SXSW Interactive' at Google, Marissa Mayer attributes Google's achievement in merchandise development method to fostering employee-involvement in merchandise delineation, engaging the function of creativity, and the resulting goods and services.

Change Management

The team at Google is very flexible and change oriented. Larry Page once said in an interview that it's a common psychology of human that they tend to get bore of one thing very quickly, and they require seeing a new thing daily. Same is the case with employee, if you keep them bounded to one thing their productivity will decrease, at goggle the management believe in constant changes of everything and over the span of 10 years they have gone through a number of changes (Erle 2006, 10).

Team Work and Employee motivation

One of the core competencies ...