E-COMMERCE

Impact of e-commerce in lowering operational costs and raising customer satisfaction



Impact of e-commerce in lowering operational costs and raising customer satisfaction

E-commerce is one of the newest vehicles for streamlining business processes, but the question that needs to be answered - how is it allowing customers to receive better service and level of satisfaction? This research study was conducted to determine whether there is a direct correlation between the use of e-commerce and improved customer service. This was done by looking specifically at how customers and businesses perceive the value of using e-commerce (through the use of a survey and recently ...