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The Coffee Company - A Case Study of Opportunity Analysis

The Coffee Company - A Case Study of Opportunity Analysis

Introduction

The Coffee Company is a small retailer of coffee in Melbourne. The company sells wholesale as well as retail coffee. They have various varieties of coffee available with them. Other than coffee, the Coffee Company also sells roasted nuts, flavored teas, herbal tea, other dry fruits and a number of coffee machines for making that perfect coffee at home. The company was founded in the year 1969. With the change in the market dynamics, the company realized the need for expansion ...