EASYJET

Easyjet

Introduction

Easyjet Airline Company Limited is the largest Airline of London is terms of passengers, headquarter is based on London Luton Airport. Since 1995, organization has rapidly expanded their operation thus results around 200 aircraft carried 55 million passengers (Koenigsberg, et.al, 2008). This is become quite difficult for company to manage their operations smoothly and it often creates problematic future planning. This report will discuss the four strategic framework and suggest three best strategies that is effective for Easyjet.

Framework

Easyjet is currently target the business traveler due to the high frequency of flights and having an aims to provide them more convenience in terms of facilities as well as lower cost. However, as competition in market has increase and fuel cost has increase, it becomes quite difficult to sustain and fulfill their aim. This report recommends four strategic framework and models for organization to run their operation in effective way and guide company towards success.

SWOT

Strength

According to (Pels, & Rietveld, 2004) Easyjet is offers more connivance especially for the business travelers on their tight schedule by offering them efficient and more frequencies of flights. Although they did not remove any essential features from their offers, as they recommend their customers to buy ticket in cheaper price as earlier they buy ticket. Their customers can book there flight through 24/7 internet booking as well as phone booking.

Weakness

There is more competition that may draw customer Easyjet customer away from by offering them lower prices. Thus it results customer hassle in booking because there are top up difference in their current price level.

Opportunities

As we know that there is current situation, weakening Pound and against Euro. Easyjet is required to move their operation to increase demand in travel from European countries towards Britain. China and Middle East are other better option to expand business and catering customers.

Threats

However, confuse customer are always threats for an organization as it was face by Easyjet as well. There are number of competitors who threats for company brand name and use it wrongly for their purpose. Air Berlin and Ryan air offers low cost carrier in terms of market share and offers free snacks and drinks to customer that also have major threat for Easyjet (Brons, et.al, 2002).

PORTER 5 forces ModelThreats of new Entrants

The industry of airline is based on capital intensive that are engaged to utilize enormous range of expensive equipments. So the initial cost for Easyjet to expand their operations out from London is quite difficult.

On other side, low fare operations have also posse's significant advantages such as access to market knowledge, operational experience, expansion experience, strong cash inflow, strong balance sheet and established new markets.

Suppliers

After the incidence of 9/11, the airline industry of the entire world is not prosperity. So the deal of aircraft for Easyjet is become significance challenge and create big benefit for supplier.

For the shortage of petrol, Easyjet suppliers have posses some power. After the Iraq War, it is seems that the price of petrol become as higher than ...