EASY JET

Easy jet



Easy jet

GO, low-price subsidiary to compete with EasyJet and Ryanair. However, when GO was part of British Airways (BA), the temptation was always to seek cooperation in the value chain. As these two airlines serving different strategic segments of networks requiring divergent value, any attempt to exploit synergies hurt and its subsidiaries. The so-called synergy or common parts of the network, were neither optimized for low costs needed for GO, not a full range of services required for the BA. As a result, BA denied GO and let it try to survive as an independent company to EasyJet eventually purchased it. In contrast, if serving two segments of the market, much of the value network can be shared.At time when choosing a place Go's object was popular among the readers of Business Traveller and this was one of the reasons why they voted that the best low cost airline from year to year . (Albaster Warren 2009) But when Skip was purchased by Easyjet in 2002 (BA sold Easyjet arguing that it is not part of its core business) and absorbed into the routes of its network facility in choosing a site has been discontinued. So when choosing a place to once again possible. But whether Easyjet will provide an opportunity for free is a controversial point.The Jump acquisition is an important step on its own strategy of growing organically EasyJet. Acting almost a monopoly in the airline fare. Unlike the rest of the revenue service commercial airlines are very sensitive to changes in the enterprise cycle, political instability and other disorders (eg, deregulation). When integrated with a reduced return on the purchase and detail that trade is more than possible end result is offered in low-income revenues. The recent merger of Easy Jet Go to British Airways's Fly (August 2002), the number one in Europe, budget airline was created. All necessary changes were made concerning the merger, including the allocation of personnel and cultural associations. However, it is believed that some layoffs will be made as a result of this change. It is predicted that customers will benefit from this merger as a more cost-effective flights will be introduced by new routes. The recent merger of Easy Jet Go to British Airways's Fly (August 2002), the number one in Europe, budget airline was created. All necessary changes were made concerning the merger, including the allocation of ...