E- MEDIA DESIGN

E- Media Design



E- Media Design

Introduction

Establishing interactive relationships and their consolidation has always been an effective way of economic development and prosperity of any media. The basis of this relationship is also a natural dialogue. Natural dialogue is established between the media and the audience appears productive component to the advance publication, promoting it from an economic point of view and in terms of reflecting the interests of the audience. Newspapers demand depends on the accuracy and strength of the establishment of this dialogue. Although this process their imprint several factors. This and the impact of new technologies, in particular those related to the Internet, and the existence of the same economic censorship, plunged Publishing dependent on specific structures, and as a result, the media roll in the direction of bias (Shanken, 2009).

Interactivity is a concept that is almost always associated with new media of communication. Interactivity can be defined as a measure of the potential ability of a media allow the user to exert influence over the content or form of the mediated communication. The relationship between two or more people in a given situation, adapt their behaviours and actions to each other. Interactivity is not a term commonly found in dictionaries

Today especially, it became clear that the print media in order to survive, you need swift action to strengthen the position in the Russian media space. Prints on the verge of crisis, though afraid to report it. This situation is becoming increasingly outline the problems the individual components which attract the attention of the various sciences, and their research has become an urgent task. Problematic issue delineated, and with it, showed up and novelty, which is due to the fact that a hitherto unified system of interactive methods did not exist, but marked me market trends periodicals require a fresh approach to the systematization of new and proven forms.

Discussion and Analysis

The rapid technological evolution of new media often makes move forward without having time to reflect and to lay the foundations on which our society progresses. With the evolution of the media is given the same phenomenon, we advance in the use of new digital tools, without stopping to think as they really possible or what their most important characteristics, both physical and epistemological level and a social level.

The objective of the course Interactive Media is to make a theoretical and practical approach to the current digital environment, reviewing the evolution of the media and its relationship with modernity, and establishing a theoretical model of reference enabling the student to analyze, criticize and improve existing interactive platforms.

This poses a dual approach. On the one hand theoretical reflection focused on the acquisition of the basis for review and reflection on new media, on the other hand continued practical framework leading to the achievement of an original and well documented multimedia project, tailored to the characteristics Top of the digital environment

The emergence of Internet has opened the markets worldwide, expanded access to information about products or ...