E-Commerce: Online Business

E-Commerce: Online Business

Introduction

Internet is the main source of information and knowledge; therefore it is widely being used across the globe for this purpose. The role of internet in the business processes has also increased in the last few decades. Considering the fact that the number of internet users is increasing continuously, big companies have launched their economic sites on their networks in order to broaden their reach to the customers by e-retailing (Keillor & Kannan, 2011).

Ethical Responsibilities of e-tailors

The concept of online approach to businesses has also facilitated the entry of small businesses into the global market of economy. Although, these aspects of e-retailing are productive to the business environment, but there still remains conflicts regarding the ethical concerns. The company faces damaged reputation and loss of trust for a long time among the consumers. Therefore, the customers' satisfaction and reliance should be maintained towards the business, which imposes the ethical code of conduct to the e-tailers. Their responsibility lies towards their customers; thus affecting the businesses and the online business environment (Keillor & Kannan, 2011).

The e-tailers should solely be devoted to the satisfaction of the customers as these customers are the symbol and sources of sustained growth to the business. They should treat their customers the same way as they want to be treated at the time of purchasing things. They should represent the services and products in the true sense without the involvement of lies for the purpose of earning sales. They should follow the value propositions at all levels, considering the end results of their sales (Keillor & Kannan, 2011).

The e-tailers should manage their work in a way to deliver the services and products within the assured timeframe for gaining long-term with productivity with repeated satisfied customers. The behavior of e-tailors should be courteous and respectful considering the customers always right. Contacting via phone or emails, there should be a professional attitude and the problems of the customers should be resolved quickly. For avoiding the potential loss to sales, the e-tailers should respond to the complaints of customers in a quick manner (Keillor & Kannan, 2011).

Most importantly, the e-tailers should provide extreme level of security policies to their customers in order to counter the threats of identity theft and their private data; thus, gaining the confident customers that are beneficial to the business organization. All the relevant policies of the company should be openly available to ...