E-commerce in McDonalds

E-commerce in McDonalds

Introduction

McDonalds has been engaging with the customers through the implementation of the interactive technologies in the restaurants. It is also exploring the new technologies which include the 3D printing, tablets and self-serve kiosks for attracting the tech savvy customers. It is because their main challenge is the disruptive customer because the customers have the technology at the fingertips and have the expectation of engaging with McDonalds through the use technology. The main idea is to adapt the food of McDonalds to the customers who are digital savvy along with encouraging the staff to remain up-to-date with the ...