E-Commerce Business Proposal

Introduction1

E-Commerce Business Model1

Revenue Model3

Required Network & Communications Infrastructure4

Applications to Meet Specific E-Commerce Business Goals5

Addressing Security Issues6

Addressing E-Marketing Requirements7

Choice of Payment Systems7

Addressing Privacy & Other Relevant Ethical Concerns8

Addressing Legal Issues Connected With the E-Commerce Business9

Address Customer Service Issues10

Measure the Success of Proposal11

Conclusion & Recommendations11

References13

E-Commerce Business Proposal

Introduction

Rapid growth in Information Technology has changed the business world lately. Many of the businesses have also introduced their online (e-commerce) business. Today, many customers like to purchase products and services while sitting at home through online sources (Fleming, 2004). However, behind these online businesses, there is an effective e-commerce system. This report covers an e-commerce business proposal for Kids Designed Craft Cards (KDCC) that has been selling quality handmade craft cards, specialised paper and other accessories for making gift cards for many years. The company has been performing quite well and thereby now wishes to tap into the overseas market by offering their customers the ability to purchase anywhere, anytime. So, in order to achieve this target, first the company needs to know about an effective e-commerce business plan that would lead to a feasible e-commerce business.

E-Commerce Business Model

As the company already exist in a traditional store form, the merchant e-business is developed for Kids Designed Craft Cards (KDCC). This e-commerce model is an online version of Kids Designed Craft Cards local store. An online store will be named same, since people (customers) already belong to this name, and the market knows about it. The business will offer quality handmade craft cards, specialised paper and other accessories for making gift cards through their online business. The online version of the business will also comprised of a wide selection of their products. KDCC now has more than 10,000 styles of cards available, therefore they will offer such as a wide variety of their handmade cards and gifts to a large number of customers.

The value proposition involved in this case is that the business will offer a wide range of handmade cards and gifts, as well as specialised paper and other accessories for making gifts through its online store, which will be more convenient for customers. It will offer them an opportunity to purchase an item or items from the online store of KDCC anytime, anywhere (Shelly & Campbell, 2011). Thus, the customer will get more value for their purchase, including feasibility, more operations (variety), less time consuming, convenience, large range of options to be searched easily, categories of products, and some others. Hence, this online version of KDCC is a value proposition for customers not only in Springmount, Victoria, but also in entire Australia.

So, the business model of Kids Designed Craft Cards is a business - to consumer (B 2 C) model (see picture given above) (Shelly & Campbell, 2011). The company will directly sell its products to a wide range of customers, not only in Springmount, Victoria, but also in entire Australia. The customers can choose a product from a variety of categories that include all the products of KDCC (handmade ...