E-Commerce at Amazon.com

E-Commerce at Amazon.com

Introduction

In the current era of technological advancements, internet serves as an important innovation since the development of the printing press, with the potential to radically transform the marketing paradigm. As a shopping medium the use of internet has brought about various fundamental changes in the overall consumer purchasing behaviour of consumers. A thorough analysis of the literature review and other research work done in the field suggests that the interactive nature of the internet gives consumers an enhanced access to a greater amounts of dynamic information and, hence, supports their overall decision - making process. As a consequence, a major impact has been observed in the consumer's shopping behaviour and, therefore, also on retailer and manufacturer revenue (Marcial, 2007).

The Advantages and Disadvantages of E - commerce Operations Management

The Advantages of E - commerce Operations Management

Some of the beneficial advantages of the aspect of e - commerce include the ability to buy or sell various goods and services from one's home or business, by using internet, after carrying out a thorough comparative analysis of other goods and services of a similar nature, but offered by some company or a potential competitor. Also, with the use of this medium for shopping, transactions can be made at any time and at any place with much more ease (Doherty, 2007 ; Marcial, 2007).

In addition, e - commerce provides the consumers with the much beneficial ability and ease of comparing prices and to transfer funds in a comparatively lesser amount of time and with the exertion of much lesser efforts. However, it has been observed that the relevant aspect of e-commerce operations which is appreciated most by consumers includes its ability to reach worldwide clients which promotes the establishment of business partnerships and the ability to attract a greater proportion of consumers in the market, which can eventually lead to the collection of much higher revenues.

Moving on, another beneficial advantage of e-commerce is that through its use, a reduction in the costs of processing orders can be ensured. Furthermore, the process of supply chain management carried out through these operations is much simpler, faster, and cheaper as compared to other alternative approaches (Doherty, 2007 ; Marcial, 2007).

The Disadvantages of E - commerce Operations Management

When on one hand there are certain beneficial advantages of e - commerce, then at the same time on the other hand, there are some basic disadvantages of e - commerce as well. Some of these disadvantages include the ease of electronic data interchange using EDI, which can prove to be comparatively expensive, specifically for small businesses. Moreover, it has been observed that the use of this approach can lead to the surfacing of various security concerns, in addition to an increase in the probability of encountering an online retailer who is involved in some form of fraudulent activities (Stone, 2007 ; Marcial, 2007).

In addition, while processing with operations related to e - commerce, such as, e - transactions, it becomes difficult for the ...