E-BUSINESS - BRITELITE B2B

e-Business - Britelite B2B



e-Business - Britelite B2B

Task 4 - Ecommerce Marketing Strategy

The strategic choices and technology related to electronic commerce are very challenging for both small / medium business, and for big business as they affect not only on existing and proven processes, but also on commercial channels are already active. There can be several strategies to be implemented, for example, the offer of a 'level of information and with a friendly tone towards the customer can afford to reach our sales target (Zentner, Smith & Kaya, 2012).

The correct approach, on the site, colors, graphics, animation, photographs, typefaces, and a relationship between space and space occupied by the page text may be critical. Making a site easy to use without assistance, self-service, it is another good marketing strategy, so that customers are independent enough to feel more independent and autonomous. Chat, discussion groups on the Internet, such as to receive suggestions from visitors, can help strengthen feelings of loyalty among users, generating significant buzz (Ozaki & Vasconcellos, 2011). Their loyalty to the site can also be reached by a trade policy that includes discount coupons, special offers and sales of various types.

The shop on-line also can help customers by offering assistance with a wide comparative information on products and services and with good search functions (Kamaruzaman, Handrich & Sullivan, 2010). It should also design a supply chain information technology, in which each participant focuses on a number of competences for specific products or services offered, and still keep the date as possible with regard to technological solutions on the site, bearing in mind that the basics of trade will remain unchanged over time. And Achieving an organization can respond easily and quickly to changes taking place in the economic, social and physical environment of the society in which it operates are all actions that must be put in place to be successful on the net.

For a high turnover (high-scale) the strategy and 'like' Low Cost Leadership, for a turnover of medium (medium-scale) and the strategies' such as: Differentiation focus which implies the development of a corporate partnership (Quader & Quader, 2008). Strategies Gopher, are specific to particular firms often completely new, which arise in network and explore in the online market, a niche in specialized production and sales of high quality, which are based on a strategy which does not pursue the competition from cheaper, but based on all of the innovative marketing strategies for e-commerce (e.g.: children, flowers, food, etc).

In fact, while a shop in the local market prepares the window and wait for the customer, the virtual store, customers can search via interactive services such as email, forums, etc., which, while reversing the balance of demand and supply in an interactive way, are similar to those in the traditional market, are called door-to-door (Venkatesh & Kumar, 2012). Strategies sometimes lapse when the demand exceeds supply, no longer able to meet the pressing demands of the market, they have to raise ...