E-BUSINESS

E-business Strategy and Implementation

E-business Strategy and Implementation

Introduction

In past several years, government agencies, public organizations, and various organizations all around the world have experienced different changes in their operational system (Egan, et al., 2003, 139). Companies make huge investments in resource planning and implementation but still they used to struggle to get relevant and timely information to make effective and efficient decisions for the development of the company. Placing e in front of the function or the process seemed to me a magic which starting to give organizations never ending success stories and huge returns (Kierzkowski, et al. 1996, 5). E-payment, e-sales, e-procurement, e- banking, and e-business are just few.

In this paper we are going to focus on e-business, its strategy initiative and implementation in the organization. The purpose of this paper is to let readers know about the importance of e-business strategy and effective implementation in the development of the organization. Commercial use of the Internet and Electronic Business has increased dramatically (Santarelli and D'Altri, 2003, 273). This has also been called an age of business uncertainty. The way successful businesses compete in this dynamic environment may be different. For these reasons, the way information technology can be used as a source of added value and competitive advantage may be different.

The concept of e-business

Electronic Business (e-business) has many definitions used by different researchers for various purposes. The definition of e-business, used here, is simple and broad. e-business is commerce that utilizes electronic devices, technology, and/or applications in one or more business processes (Karakaya et al. 1998, 10). The e-business or (electronic business) obtained through the application of information technology in the traditional market is considered as a reality that can bring great benefits to organizations that consider their strategies, as in reverse, the loss of competitiveness or threat to those who do not use it. In this new environment, e-business and the fact of having a website with its revolutionary and innovative applications is considered one of the emerging trends with the greatest potential power of innovation in strategies and business processes in the various economic sectors. It refers to activities of commercial value conducted between entities and organizations using connected computing devices, where there is a measurable impact on the business (KPMG United Kingdom, 1998). This activity is characterized by exchange of digitally encoded data in a transaction of direct or indirect commercial value. Systems like American Airlines' SABRE, Baxter's ASAP and EDI which existed much before 1995 are not referred to by the term Ecommerce.

The global trend of different industries restructuring is aimed at electronic transactional versus physical, so the market is migrating rapidly towards the online channel development, administration and management of this and other channels through a contact centre , making use of experience of customer uniformly (Greenstein, et al. 2002). We can take example of financial sector. For example, Currently the financial sector companies are considering how to integrate aspects of generating value within a strategy Electronic ...