E BUSINESS

Tesco UK and J Sainsbury plc

[Name of Student]

Tesco UK and J Sainsbury PLC

Executive summary

The recent growth of online shopping has changed the meaning of shopping and has made it look more diversified and intriguing form for the consumers. It shows that the consumer appetite to shop online has increased to a considerable rate. Online shopping has paved ways to old methods of doing business and has conveniently fused the business with technology.

Tesco and Sainsbury plc are the leading grocery supermarkets of UK and have been serving the consumers for years. The consistency of the business and generation of profitable revenue increased with the initiative of using technology into business to do more sales of the products and generate greater revenue.

Using the e business models the two competitive companies has competed well to achieve its goals and with the initiative it has provided its customer reliability and has won the loyalty of its customers. Tesco stands first in the grocery market while it has left J Sainsbury at third position. The e business model has provided the companies a way the business needs to be run online and what changes could be made to achieve more target oriented outcomes. The involvement of the employees to do better and achieve better has helped companies likes Tesco to keep its chain management balanced and sustain excellent chain management. This serves as the basis for the success of Tesco.

J Sainsbury provided a platform through online shopping to the customers that in the light of information provided the customers could easily enhance the way shopping is done. It was perceived by the company that the consumer knowledge and building excellence in brand could strengthen the core of the business.

Both Tesco and J Sainsbury considered internet to be the best solution to enhance the business strategies and was considered to be ideal to eradicate the space restrictions. Tesco considered that expanding virtually would help the company enhance and generate more revenue and could compete well with strong candidates like Wall mart.

Strategies that could help bring in more changes and improvement should be decised that should also involve the customer feedback so to overcome the weaknesses and provide the best to the customers.

Introduction

Technology has become an integral part of every field today. Whether it is business, education or health technology can be seen in every phase. The emergence of electronic business is not new. But with time it has progressed and advanced considerably. It is a way that has globalized the field of business and has made it within the reach of the customers. It has given a new dimension to business and helped the business generate considerable and significant revenue. E business has managed to make a remarkable place in the world of business and has made business more responsive, easy to reach and customer services available at any time. The time flexibility has benefited the e business customers to rely on the authenticate medium and order at any time and ...