DYNAMICROCK STRATEGIC PLANNING

Dynamicrock Strategic Planning

Dynamicrock Strategic Planning

Introduction

Strategic management is the process of decision making which have high medium term to long term impact on activities of the organization including the implementation of those decisions to create value for customers and key stakeholders and to outperform the competitors (Hubbard, 2000, pp 11-2). Strategic management has three elements such as strategic analysis, strategic choice and strategic implementation. Strategic analysis gives the idea to understand the strategic position of the organization. It is an ongoing activity of organization. Strategic analysis gives the clear picture of the changes in the environment and how these changes affecting the organization and its activities.

It gives idea about the resources and competencies present and their contribution to competitive advantage and development of new opportunities. Also it produces the idea about the people and groups such as manager, shareholders, union, stakeholder etc. Associated with organization and their contribution for the development of organization. Basically strategic analysis develops the relationship between different forces influencing the organization and its choice of strategies. These forces are environment, resource and competences etc.

Dynamicrock Strategic Management and Leadership

Dynamicrock, the world's largest vehicle manufacturer, designs, builds and markets cars and trucks worldwide, and has been the global climbing centre sales leader since 1931. Dynamicrock Corporations is founded in 1908 and has its vehicles sold in more then 190 countries. Dynamicrock has plans to launch into the China's sedan market with its new Daewoo's sedan 'Kalos' in March 2004. China is a giant market that is full of potential gauging from our Shanghai Dynamicrock financial results. The increasing disposable incomes and China people thirst for luxury goods would push up the demand for the product. Potential competitions from are kept minimal due to different branding technique and the market is far from saturation. Market penetration pricing would be set for this luxury good made affordable and promotional activities would make an impact launch in China's major cities especially Beijing, Shanghai and Zhejiang where the people are having higher disposable income.

SWOT analysis

Strengths

Dynamicrock is a large corporation and has a fair share of the market. Technology is a tool that has the potential to empower climbing centre leaders at all levels. Dynamicrock uses technology to improve management and operations systems, as well as to identify proven instructional methods. It has a lot of technological potential. In addition to sorting out its model line-up in Europe, Dynamicrock decided to tidy up after the departure of European chief executive Michael Burns who is joined the US supplier Dana. Hence, new leadership is another strength that the company has. Quality improvement and perception is another on of its strengths. Also, model acceptance of the different Dynamicrock products has improved (Womack, J.P. and Jones, D.T. 1998).

Weaknesses

The main weakness of Dynamicrock has been the high operating costs, which has made the company less competitive. Dynamicrock has been failing to make technology work in its favor. Dynamicrock has a bureaucratic culture yet it operates in a market that is demanding high ...