DISSERTATION

THE IMPACT AND SIGNIFICANT OF CORPORATE SOCIAL RESPONSIBLITY ON BANKS IN NIGERIA

By

ACKNOWLEDGEMENT

I would like to take this chance to show gratitude towards my research facilitator, friends & family for support they provided and their belief in me as well as guidance they provided without which, I would have never been able to do this research.

Signature: ______________________

Date: _______________________

Table of Contents

ACKNOWLEDGEMENTII

CHAPTER 1: INTRODUCTION1

Background1

Rationale5

Research Questions7

Dependent and Independent Variables7

Limitations of Study8

Structure of the Dissertation9

CHAPTER 2: LITERATURE REVIEW11

Introduction11

History and Theoretical Basis of CSR12

Building the Case for CSR16

CSR Types and Benefits20

Ethical CSR21

Altruistic CSR24

Strategic CSR27

Underlying Theories, Frameworks, and Models29

International Efforts to Promote CSR33

CHAPTER 3: METHODOLOGY35

Introduction35

Research Approach35

Data Analysis36

Researcher's Role39

Data Collection Procedures40

Feasibility and Appropriateness43

Rationale for selection of sample44

Quality and Verification49

Informed Consent and Ethical Considerations50

Protection of Human Subjects52

Scope, Limitations, and Delimitations54

Conclusion54

CHAPTER 4: DATA ANALYSIS56

Introduction56

PR & CSR56

Implications for Public Relations Practice58

CHAPTER 5: CONCLUSION62

Recommendations63

REFERENCES67

CHAPTER 1: INTRODUCTION

This chapter of the research tends to develop an understanding and identify the reasons for conducting a research onto the identified topic. However, in the context of this paper this chapter would inculcate the notions related to the impact and significance of corporate social responsibility on Banks in Nigeria.

Background

Nigeria has been experiencing recurring conflicts since the 1990's, some of the conflicts include a decline in political discussions on oil wealth distribution, the rise in violent attacks on oil installations, and hostage threats on multinationals' personnel by local militants. Thus, in such situations the need of Corporate Social Responsibilities have seen new heights, plus it also demands more responsibilities if practiced in areas which are more volatile in nature. As evident in the case of Nigeria. Western civilization's conception of CSR draws inspiration from the deep-rooted indigenous cultural traditions of philanthropy, business ethics and community embedded in Africa. It is believed that the value based traditional philosophy of African and especially Nigerian humanism is consistent with current approaches to global CSR. The nomenclature of the CSR in Nigeria labels the community as the cornerstone of life in which people are part of an interdependent community where individual goals are pursued by ensuring the common good. Unlike in the West where CSR is well entrenched, in Africa, the practice of CSR by corporations is still a novel concept and the practice of CSR is often only attempted by high standing national corporations and who possess an established international reputation or who are in the process of building a global identity for themselves (McWilliams & Siegel 2001, pp. 117-127).

Banks who have a high name in the global arena or who are intending to be labelled as the leading banks of the world, eyes African countries like Nigeria in order to build their image and strengthen its footsteps since the horizon is very wide and yet unexplored. Moreover, developing countries as a whole lag behind in CSR research and literature and this shortage is particularly marked in the countries like Nigeria which by no means is a scared goat. However, recently the rise in the treatment of other CSR issues such as stakeholders, social responsibility, and health and safety ...