Disruptive Technologies in the Field Of Publishing Clay Tablets Codex

Disruptive Technologies in the Field Of Publishing Clay Tablets Codex

Disruptive technologies have played a vital role in shaping the publishing history. The evoulution of paper making started in the 13th century in Europe, apart the other technologies. Gutenberg's printing press alon with type-casting from metal was initiated in the 15th century, the concpet of lithographic offset printing in the 20th century, and the process of digital printing in the 21st century—has, on its own, been a revolution. All these technologies have played an essential role in the development of the publishing industry. Comparing with the current publishing industry, it would not be where it is without technology (Christensen 2003).

Blogs have moved into the news industry and social media like YouTube has come up as a competitor for television channels, and digital self-publishing is forming a unique and powerful niche in books that are a threat for the traditional industry. When it is put down as "vanity" titles by the establishment of publishing technologies, self-published books unexpectedly are able to increase by circumventing the establishment (Christensen 2000).

For all the talk of disruptive technology, it's hard to find evidence of it anywhere. This is true not just of journals publishing, whose arc for the next several years seems clear, but for most other publishing segments as well. The K-12 publishing business continues to be dominated by three giants, and is likely to continue to be dominated by them in the foreseeable future. What disruption that has taken place in K-12 has not been technological in nature; the biggest disruption is the growing reluctance to fund public education, but you hardly need a computer to know that people don't like to pay taxes. Trade publishers are supposed to be doomed, doomed, doomed.  Meanwhile, they grow modestly and make more money than before, as they reap the higher margins that ebooks make possible. I can't imagine that any trade publisher likes Amazon's growing dominance, but for all the news, the fact is that Amazon has disrupted other retailers, not publishers(Anthony, et. al. 2008). The college publishing area seems ready to implode, but it hasn't:  the same five publishers continue to generate the vast majority of revenue, and those same publishers are now using digital technology to license campus-wide access to their texts, augmenting their market share and driving a stake into the heart of the used-book market. (Danneels 2004)

Yes, there are disrupted segments. Reference publishing is a fraction of what it used to be (I write as the former CEO of Encyclopaedia Britannica), and anything supported by advertising continues to suffer as the huge inventory available to advertisers on the Internet has driven prices down. Nor should we expect the disruption to stop there.  But for now at least, it hasn't really penetrated to the heart of the revenue streams of the other segments.  Journals publishing continues to grow modestly every year, even before taking the additive revenue from the Gold OA services into ...