Disney World

Disney World

Introduction

When a family is planning on vacations for their kids, Disney World comes at the top of the list. It has become the world's most famous entertainment resort that every other person would love to visit. From the beginning of cartoon studios in 1920s till the current era's as a global corporation, it has been able to provide the entertainment as per the expectations of the customers (Russell, p.2). Disney World covers the area of 30,080 acres serving five major sectors-resorts, consumer product, parks, studio entertainment, media networks and interactive media.

In 1966, after the death of Walt Disney, Disney World kept on growing and implemented on innovative ideas with the passage of time. New ideas were brought under different leaderships. It has been decades that Walt Disney has expanded beyond films and television programs such as theme parks, arenas, sports and online media.

The Walt Disney's success cannot be denied. It has a major market and even the competitors are at the same level as Disney World.

Discussion

The success of Disney World

Disney World believes in innovation and creativity. Each year they are able achieve record net profit and high earning per share. The success of the business is the improvement and the strength of the portfolio. Long term strategies and huge investments lead the company meet the customer's expectation and even beyond that giving the people happy memories and life time experience.

Disney has a clear mission statement. It will be the largest and leading producers in the world that will provide customers with entertainment and information. By the help of the portfolio of brands, they will be able to deliver unique content that will differentiate from others. The aim is to deliver the most entertaining experience by exhibiting creativity and innovation services and products (Russell, p.2).

Walt Disney is committed to fulfilling the entertainment experience that contains quality content and by maintaining the quality of storytelling. The Company having diversified into different business areas such as resorts and parks, interactive media, entertainment and even in consumer products makes it more powerful. There are four Disneylands and one Walt Disney World, and located in four different countries, including North America, France, Japan and Hong Kong.

North America, the first Disney land to open was in Anathema California on July 17, 1955. Around 28, 154 people attended the opening as per invitation and 90 million had watched on ABC television. On July 18, 1955 Disneyland opened to the public (Disney.go.com). Disneyland today is 510 acres. On October 1, 1971 the first Disney theme park opened to the public in Florida. Japan On April 15, 1983 Disney opened the first them park outside of the United State. It was designed and built to be similar to Disneyland and the Magic Kingdom in Florida.

Analysis of Euro Disney and Disney Tokyo failure

Disney Company has always been successful. Investment in Tokyo was a risky decision, but the outcome was not as averse as in Euro Disney. Euro Disney was not able to perform well as the Disney ...