DISNEY MANAGEMTN

Disney Management

[Name of Student]

Component 13

Introduction3

Discussion3

Alternate Approaches5

Conclusion6

Component 26

Introduction6

Discussion7

Role of stakeholders in company success9

Appropriate Communication Method for Stakeholders10

Conclusion11

Component 312

Introduction12

Discussion12

Primary Activities15

Support Activities16

Conclusion17

Component 418

Introduction18

Discussion18

Conclusion21

Component 521

Introduction21

Discussion21

Difficult to Substitute and Rare23

Conclusion24

References26

Disney Management

Component 1

Introduction

Different organizations have different kind of strategic management. Decisions that involve the commitment of substantial resources at the level of entire organization. The process of choice or decision making can be conceptualised as involving three inter-twined activities:

Intelligence activity

Design activity

Choice activity. (Wally & Baum, 1994, p. 932).

This component stated all the strategic management practices n Disney. Strategic decision making helps company or any organization very effectively.

Discussion

When a family is planning on vacations for their kids, Disney World comes at the top of the list. It has become the world's most famous entertainment resort that every other person would love to visit. From the beginning of cartoon studios in 1920s till the current eras as a global corporation, it has been able to provide the entertainment as per the expectations of the customers (Russell, p.2). Disney World covers the area of 30,080 acres serving five major sectors-resorts, consumer product, parks, studio entertainment, media networks and interactive media.

In 1966, after the death of Walt Disney, Disney World kept on growing and implemented on innovative ideas with the passage of time. New ideas were brought under different leaderships. It has been decades that Walt Disney has expanded beyond films and television programs such as theme parks, arenas, sports and online media.

The Walt Disney's success cannot be denied. It has a major market and even the competitors are at the same level as Disney World.

Disney World believes in innovation and creativity. Each year they are able achieve record net profit and high earning per share. The success of the business is the improvement and the strength of the portfolio. Long term strategies and huge investments lead the company meet the customer's expectation and even beyond that giving the people happy memories and life time experience.

Disney has a clear mission statement. It will be the largest and leading producers in the world that will provide customers with entertainment and information. By the help of the portfolio of brands, they will be able to deliver unique content that will differentiate from others. The aim is to deliver the most entertaining experience by exhibiting creativity and innovation services and products (Russell, p.2).

Walt Disney is committed to fulfilling the entertainment experience that contains quality content and by maintaining the quality of storytelling. The Company having diversified into different business areas such as resorts and parks, interactive media, entertainment and even in consumer products makes it more powerful. There are four Disneylands and one Walt Disney World, and located in four different countries, including North America, France, Japan and Hong Kong.

North America, the first Disney land to open was in Anathema California on July 17, 1955. Around 28, 154 people attended the opening as per invitation and 90 million had watched on ABC television. On July 18, 1955 Disneyland opened to the public ...