Discussions

Discussion Question 1: Advertising

Birth of a child is itself a great occasion accompanied with many complications yet excitement for the parents. If, at the time of birth, their baby suffers any grave medical complication, it gives a jerk to the mental stability of parents and that is why they prefer hospitals which will provide them with enough facilities for their child delivery. Owing to this fact, the hospital should consider emotional advertising which will appeal to the sentiments of parents they have for their to-be-born child. However, such advertise should only target and portray the positive sides of the issue, rather ...