Discussion Topics



Discussion Topics

Discussion 1

Marketing Approach that includes 4Ps for a product. For example, Best Buy adding The Geek Squad or Sams Club adding automotive service centers.

A marketer must have a complete understanding of the 4Ps used in the marketing. The 4Ps are a part of the marketing mix of any product. The Four Ps theory was the basis for marketing practice and education with no focus on the customer, only the “siloed” internal orientation of product management, pricing, distribution and advertising or promotion. The Four Ps theory was deemed successful if all four Ps were implemented correctly, then this would create business growth. In the case of all these products, this is the basic marketing mix plan

Product

All the products must go through some innovations in order to attract the customer. This is going to be an extension of the product line as well.

Price

The pricing of the products are going to matter. The main reason is that the competition in the pricing level is going to be the major element for the products. Market Skimming and Market Penetration can be the two strategies.

Promotion

The promotion of the products would include the advertisements, Packaging and Public Relations. The branding is also going to matter a lot. The main purpose should be to create maximum awareness for the products among consumers.

Place

The place covers the distribution process for the organizations. This also needs a comprehensive strategy because the distribution process requires the delivery of the products to the customers in the best possible manner.

Discussion 2

Solutions for the Case Study

The solutions that are going to be included in the marketing plan must answer three common concerns that the parents are going to have in relation to the option of Private School. The three solutions would be

To highlight the positive features of ...