Discussion Responses for Week 3 Technology



Discussion Responses for Week 3 Technology

Discussion 1

The qualitative research can be defined as the studies that can provide details of the human behavior, personality characteristics and emotions that quantitative method is not able to provide. The data taken from the qualitative studies explains the qualities and features of the research variables. The description in the qualitative studies cannot be easily reduced to numbers, but they can be achieved by the process of encoding (Newman, 2006).

Qualitative data does not provide objective insights regarding the marketing research conducted. When the marketer or the researcher wants to ...