Discussion Questions

Sirius XM and Over-the-Air Broadcast Radio

Sirius XM and Over-the-Air Broadcast Radio have many substitutes. The competition in the satellite radio segment is gaining strength as competitors are trying to gain competitive advantage. Where Sirius XM is concerned, there are several free substitutes. Thus, its value in the market is deteriorating. Despite having a lot of rivals, Sirius has strength because of its better service, and less ads but its weakness is that customers are charged for the service. The opportunities are limitless especially considering the increase in car sales. Despite its strengths and weaknesses, it faces a major threat from ...