Unless the proper knowledge of the audience is, writer cannot influence the reader by his writing style. For instance, if we are asked to write the story for children book, and we choose the writing style of Wall Street broker it would highly send the bad impression to the reader/audience. Thus, knowing the audience is the first step before writing the particular content. It would be of great help to the write if he comes to know everything about the audience such as context of topic, reader's choices, interest, education level etc. hence the audience is ...