Zeitgeist is the dominant school of thought or intellectual fashion which influences and typifies the culture along a period. It is the fashion forecasting process which chases the trends, classics, fad and visualization to forecast the future trends of fashion in a group or a community. It also keeps an eye on the familiar patterns of fashion including fashion cycles, fashion swings and fashion curves (www.margaritabenitez.com).
Nystrom's framework
Nystrom's framework is used to map the spirit of times. This is done through the study of the dominant events like significant occurrences in art, entertainment, literature and music. The ...