DIGITAL MEDIA AND WEB

Digital media and Web

Digital media and Web

Question 1

Scripting languages and markup languages

Scripting language

It is programming language that aids the script writing that has to be used for software applications, so as to automate the software environment and execute relevant tasks through input of human operators. It is used in web designing, web browsers, web pages, and the operating system shells. The language has following characteristics;

It is very easy to use, authors pick them up easily

It is built with easy interfaces

It is interpreted from source code

It has loose structure of commands and files

Markup languages

A markup language is a system for annotation of a document so that it could be distinguished from the text. The key purpose of the language is the annotation of text so that the computer can manipulate the text. The key features are discussed as under;

It has prescribed commands and is very hard to use

It has no built in interfaces

It is a representation of the program being executed

It is based on markup instructions given to the system

Describe with examples

Code: a code is a collection that encompasses of instructions for computer to run a program. For instance 'RUN' is a code that asks the software to execute the task.

Links of navigation system

There are seven types of links used in navigation system. They are;

On-site links: these are links on the site that point to other parts of the site.

Example: 'contact us'

Outbound links: they are the types of links that point to other websites.

Example: 'visit our website'

Inbound links: these are links that lead the user to other pages within the site.

Example: 'visit the financial department link for university fees'

Inbound bookmarks: it is a link stored on a system that points to particular pages within a website. Example 'yahoo groups'

Site-specific software: these are special bookmark links coded into software. Example 'product fact sheet'

Non-site specific inbound links: these are specific website links that assume that some files already exist in a given webpage 'robots.txt for search engines'

Off-line links: links to sites printed on paper material. Example 'company website on a business card'.

Question 2

Research areas before choosing a web host

The considerable areas for choosing a web host are given as under;

The price

Area of focus of the website

Technical specification and requirements

Technical support required and available

Features and add-ons

Hardware requirements

Customer review and specifications

Email features

User interface

Scalability or the room to grow

Techniques for evaluating performance of a web site

There are different techniques for evaluating the performance of an ongoing website, they are

Feedback of the visitor: the performance is assessed through the reviews left by the customers

Traffic: the number of people who are visiting the website

Website content: the quality and usefulness of the content present in the website

Accessibility: the accessibility of onsite links for people.

Speed: the processing speed for execution of tasks present on the website.

Question 3

Multimedia content on the websites

There are five main types of multimedia content used on the website; they are discussed as under;

Audio: it encompasses of the content that ...