DIGITAL MARKETING

Digital Marketing

Executive Summary

Internet marketing or e-marketing is a key component of digital marketing. This marketing technique leads to the promotion and development of any business organisation or the brand of an organisation through a wide variety of digital channels inclusive of social networks, search engine optimisation (SEO), pay per click, blogs, and other modern, low cost methods of digital marketing. In order to market a product by any way, the organisation has to choose a target market. Target market is not more than a particular set of audience to whom the product contrived is supposed to offer for sale. A deep market research assists in seeking out more about the preferences and perceptions of the potential target group. After conducting a research about the market which we have chosen, there is a requirement to do a meticulous analysis of that segment. Amongst many methods for marketing or communicating a company's offering to its customers such as, face-to-face marketing; through seminars, workshops, and presentations; tele-marketing, direct marketing, the one that will be used for our target market is the online marketing strategies in the form of blogs, and social networking (Lampe et al., 2007, p. n.d). Distinctive numerous social networking sites as well as weblogs are being extensively used by the business organisations of the world to the purpose to driving traffic through promoting their offering online and through attracting the online customers for their offerings.

Introduction1

Strategies for Researching the Target Market along with relevant Digital Marketing Strategies for that Targeted Market Segment1

The Profile of Target Market2

Geographic2

Demographics2

Psychographics2

Behaviours3

Market Research3

Selecting appropriate Marketing Strategies for the Target Market4

Digital Marketing Strategies for the Target Market5

Search Engine Optimisation (SEO) Strategy6

Lead Generation Strategy7

Social Networking7

Blogs Marketing Strategy7

A Diagrammatic Illustration of the Digital Marketing through the Blog and Social Network Page8

A Blog for Books8

A Social Network Page9

Online marketing strategy for using the Blogs and Social Networking pages created for business along with Possible Justifications10

Justifications for Using Social Networking Page for the Purpose of Driving Traffic and Building up the Followers within the Community10

Justifications for Using Blogs for the Purpose of Driving Traffic and Building up the Followers within the Community12

Justifications for the Marketing Choices13

Some Possible Recommendations for the further Business Promotion through Digital Marketing Strategies14

A Budget increase linked to Aims, Objectives and Key Performance Indicators16

Conclusion17

References18

Digital Marketing

Introduction

Digital marketing is basically a marketing technique that is done online through various electronic devices like computers, laptops, tablets, cellphones, smartphones, game consoles, and digital billboards for engaging consumers and other partners of the business. Internet marketing or e-marketing is a key component of digital marketing. This marketing technique leads to the promotion and development of any business organisation or the brand of an organisation through a wide variety of digital channels inclusive of social networks, search engine optimisation (SEO), pay per click, blogs, and other modern, low cost methods of digital marketing. Currently, digital marketing is being enlarged in immeasurable vicinities for supporting the engagement and servicing of customers for all the corners of the ...