DIGITAL MARKETING

Digital Marketing



Digital Marketing

Introduction

Internet has changed the very course of how things operate currently. The fact that internet remains the most affordable and widespread global network have forced many to find its applications in a number fields varying in nature. Be it any discipline, internet and web designing currently holds a significant position in a number of areas be it academics, engineering, science and various other disciplines. However, one of the fields most influenced by the internet is perhaps marketing and all the associated relevant areas. Hence, with the passage of time, internet has introduced a number of new trends in various different forms of marketing. The convenience and the cost effective options that internet provide to a number or marketing organizations has in fact turn internet to one of the most used and preferred means of marketing. In fact, the aspect now enjoys the status of a definite, individual and independent field commonly known as E-marketing (Avlonitis, 2000, pp. 450).

Discussion

Because of the fact that internet has now become an essential part in businesses and firms of different nature for selling their products and service, there also have been experienced a visible change in consumer behavior (Chaffey, 2000, pp. 32). Consumers throughout the globe immediately responded to the online marketing and selling of the products and services by different firms. With new clothing designs of their favorite brands just a click away, consumers used these online websites not just to stay updated with the new updated collection but also to purchase the clothes they fancy through online shopping features. Hence, many bigger names and brands maintain their official online websites to ensure optimization of online sales and marketing purposes of their products of services.

In fact, one of the latest new trends includes firms, big or small, consulting other firms that specialize in suggesting affective online promotional strategies and campaigns for the firms. The basic aim behind hiring other advertising agencies for proposing strategies is perhaps the sign that e-marketing is now an independent and distinguish field. However, the additional limitation imposed by such official online projects is to fulfill the security, reliability and authentication requirements. Therefore, mutual customer-firm benefits and reliability of these websites are two most highlighting factors in e-marketing (Ghosh, 1998, pp. 130).

Online Value Co-creation

Co-creation simply means that the companies and the consumers both benefits from any particuar market. This concept can easily be implied on online busienesses and e-marketing. These practices, therefore, offers a number of advantges for both companies and the consumers of their products and services. Hence, mutual benefit for both the two major entities involved is ensured in Co-creation values (Ramasmavy, 2006, pp.60).

Internet is obviously the medium used for the e-marketing and promotional activities and proceedures. Hence, the advantages offered by the internet are also fully utilized by both the entities that is the customers and the frims. The online Co-created values have risen in the form of personalised and unique experiences for the consumers and learning, ongoing revenue and ...