Diffusion of Innovations in Public Health Campaigns



Diffusion of Innovations

Principles of Diffusion of Innovation

The interventions of public health have got success because they have promoted the behavioral change through implementing the effective communication. The communication based on messages involves sharing and creating the information among the audience for the purpose of reaching towards the mutual goal. Diffusion of innovation is referred to a particular type of communicated that are about new products, ideas or behaviors. After forty years of testing and application by the professionals of public health, the DOI - Diffusion of Innovations is widely used in various health ...