Diffusion of Innovation



Diffusion of Innovation

Introduction

Diffusion is the process of assimilation of the innovation in newer social systems. Diffusion of innovations is the process of spreading, promoting innovation of the company and the economy, which is presented after the first successful use of the new technological and organizational solutions following its adoption by other companies (Crolla, 2012).

How, why and how quickly ideas, innovations and technologies spread in a social system is the part of the area of different disciplines (Pohl, 2010). The efforts in this area are summarized under the term of diffusion research, which in turn is composed of several research directions. The current and significant discussed innovation is the electric car that is continued to gain explosiveness. The market introduction of electric cars represents a paradigm shift in terms of the individual, political, private sector and other social activist. This results in interesting and complex application for the theories of diffusion research (Andrews, 1972).

According to the EM Rogers rejection or acceptance of innovation depends on the following factors:

The Relative Convenience Of Innovation

Innovation should provide increased efficiency of the socio-economic and possibly more convenient than the current solution. The Electric Hybrid vehicles are cost saving and positive for the environment.

Compatibility Innovation

Compliance with existing standards, innovation, values ??and experience promotes the dissemination of hybrid vehicles. They are compatible and are positive for the environment.

The Complexity Of Innovation

Trait determined by the degree of difficulty in understanding the adoption and application of the new solution. However, initially it was difficult for the vehicle manufacturing companies to implement the electric cars, but now the difficulties have minimized and there are no complexities.

Severability Innovation

Possible phasing or adopt innovations. There is an easy adoption in the market, and people are increasingly adopting the hybrid vehicles.

Affordability Innovation

The hybrid vehicle innovation is affordable and its nature and the process of its use are understandable and easy to make.

A particularly important and influential attributes are to explain the speed of adoption can the relative advantage and compatibility are highlighted. This has been over the years by numerous empirical studies (Hensley, et.al, 2012). In addition to these five defined by Rogers innovation attributes in the literature describes a sixth factor the perceived risk. This is defined as the risk that in terms of innovation by the potential adopters perceived.

Accordingly, the diffusion occurs most rapidly when the perceived risk is minimized. The perceived risk can be divided into three categories. The technical risk represents potential problems in the practical use of technology. It from the perspective of the adopter is a risk that not the benefit of the innovation to expectations. Another aspect of the technical risk is that another technology penetrated and therefore a bad investment could be made. The second category is the social risk. This is manifested by the fact that the technology may not be the societal values ??correspond. The third aspect of the perceived risk is the economic risk, which reflects the monetary consequences of a potential bad investment (Nerad, ...