Differentiation Strategy of BMW

Introduction

Differentiation strategy is one of the company's development strategies, aimed at creating a unique product or services in the industry. It requires significant investment in research and development. When implementing this strategy, it is important to rely on distinctive design products and services which make customers ready to pay the tag amoun1t (Sun & Pan, 2011). The main competitive advantage of the company, which selects a differentiation strategy, is that company offers a unique product or services which are not available at other companies. The main rivals cannot also copy because of trade mark and intellectual protection ...