Differentiation and Cost Leadership

Differentiation and Cost Leadership

Introduction

The current market environment is very competitive due high expectation of the consumers. Competitive advantage has turned out to be an essential ingredient for companies. The concept behind Competitive advantage is providing consumers' higher value either through lower prices or through higher benefits & services that justify greater prices. Companies adopted different strategies, which synchronized with their product and their values. The focus of this paper would be on Business Strategies i.e. Differentiation and Cost Leadership and identifying certain characteristics and behaviors of a firm using these strategies.

Discussion

Businesses could be drift ...