Differences between Qualitative and Quantitative Research



Differences between Qualitative and Quantitative Research

Introduction

Qualitative Research

Qualitative research is the method employed to explore the issues, understand the phenomena and draft the possible answers to the questions. Qualitative research at a basic level involves the exploration of unstructured data, and also includes review of the literature, open ended responses to the investigations and surveys. It may also incorporate the use of images, recordings and use of web pages (QSR International, 2013).

Quantitative Research

Quantitative research is the method to explain the phenomena by collecting the numerical data and the analysis is done using the mathematical ...