Diabetes Center of American Hospital Dubai



Diabetes Center of American Hospital Dubai

Introduction

The American Hospital Dubai is a general medical, acute care, and surgical hospital, that is consisted on 143 bed care. It has a main mission to provide higher quality healthcare that is based on the standard of America in order to meet the requirements and for surpassing and fulfilling the expectations regarding healthcare of the populace of Dubai, United Arab Emirates, and other Gulf countries. The American Hospital Dubai has an excellent setup of Diabetes Center like its other centers. The main aim of this center is to minimize the incidences regarding diabetes, to maximize the awareness of public about diabetes and to offer specialist supervision and medical care to individuals with diabetes and to their families as well. In this paper, there will be discussion about for Ps and its importance in the success of an organization, the association between the organization's marketing and its partnerships, its target market in terms of demographic and psychographic data, and the importance of understanding the target market for the success of the marketing plan.

Discussion

The American Hospital of Dubai, is thus established, built, designed and equipped for meeting the standardized American healthcare of patients that reside in Dubai and in remaining neighbor states. All the physicians that work in that hospital are certified by the Board of North America or hold an equivalent training program of West, like those at the United States, Canada, and United Kingdom. The Diabetes Center of the American Hospital Dubai provides people with education, information, empowerment and support regarding diabetes to permit them an active, full, healthy life with the sufficient knowledge that could assist them in controlling the disease and self management. That excellent kind of Diabetes Center offers higher quality of health care to patients who have been going through with endocrine diseases. They have some absolute standards for the health care of their patients and the care is given as per the standards that are under the international bodies' recommendations, such as American Diabetes Association, International Society for Adolescent and Pediatric Diabetes, and the Diabetes UK, etc. (Wild, Roglic & King, 2011).

Four Ps and its significance in the Diabetes Center of Hospital

In terms of four Ps, those are normally comprised of (Product, Price, Place, and Promotion), the main product of the Diabetes Center of the American Hospital Dubai is the 'Higher quality health care to diabetic patients', no matter, of what age they are. Prices of the Diabetic Center of American Hospital Dubai are relatively higher than other local hospitals in that region and the reason is that they provide higher quality health care that is based on American standard. Place of the Diabetic Center is very appropriate as it is situated in the centre of the city, so that diabetic patients from every corner of the country could conveniently reach there and even patients come to Dubai from outside the country or from neighboring gulf states and prefer to go to the ...