Developing marketing capability

Project Management Tools for Marketing Projects

Introduction

Project management is a well established discipline that defines in details the techniques and tools which are required in defining, planning and implementing any project, including the ones related to marketing. Project management is an area that is well established in terms of academic research and professional expertise that eventually encourages improvement in the overall system by offering the companies tools and techniques through that provides them with a systematic approach and methodology in completing their projects and achieve their project goals effectively and more importantly, efficiently. A systematic approach that the philosophy of project management employs in all the stages of a project ensures careful planning, monitoring and measuring of every step. Project management techniques and tools were initially intended to be applied in large corporations with complex systems which require such process. But now modern methods in the field of project management has been developed which can be altered and adapted to suit the needs of smaller firms, especially in their marketing projects. This assigned aim to critically analyze the use of different project management tools and techniques in the design, development and planning of marketing projects. Examples have been provided regarding the application of different tools and techniques tools to different aspects of marketing. Readers after reading this paper will develop a good understanding of different aspects of marketing project management and how these tools and techniques are helpful in facilitating the achievement of project benchmark in those particular areas/aspects. Today's market is flooded with different project management software for marketing projects, and it's hard to decide for marketing managers which software is best for the project they have undertaken. In reality, the basic kit that most of these tools and techniques offers is same (tracking the project progress, milestones scheduling, organizing and storing files, and communication with a team). A number of them comes with discs as well as are downloadable, but some are entirely operated online too. Some of the project management tools and technique for design, development and managing marketing projects are as follows (Aylesworth, 2008, Pp. 106).

Brainstorming

Marketers use brainstorming technique for generating creative ideas to creatively market the products or services. Brainstorming is a technique used at the initial stage of marketing project management by marketing project managers in order to come up with a novel idea to promote the product or services. Brainstorming technique is performed in groups generally and an exciting way to get plenty of fresh and useful ideas out on the table and involve everyone pulling and thinking together. Brainstorming at the initial stage of marketing project management has become quite normal over the last two decades due to intense competition in the field of marketing with more and more companies are entering and promoting their goods and services in increasingly creative way. To market your product, you need ideas that can provide you with an angle for effectively approaching your target market in a best manner ...