Developing a Marketing Strategy for a Multinational Company

Developing a Marketing Strategy for a Multinational Company

Customer driven marketing strategy

Cell phone Company

Market Segmentation

To attract customers the mobile company should use the strategy of market segmentation to its fullest. The mobile company has to segment the market and has to cater to every group of the population set. In order to do that a whole range of cell phones should be provided, the basic one's for the poor, and the more sophisticated one's for one's who can afford the high price. The company can also segment the market according to different geographical position, different age groups and different gender. For countries like Zimbabwe, low cost cell phones should be produced, and for developed countries like UK, high quality cell phones can be produced. For youngsters, smart phones should be produced as they look forward towards attractive and new objects, on the other hand, for old age groups the basic phones with big numbers should be produced. Ladies prefer colors like, pink, green and yellow, while for men, black, and white phones should be made.

Market targeting

Market targeting involves evaluating marketing segments and selecting target market segments. In order to be successful it is important that the cell phone company chooses a segment size, the structure of the segments attractive features the resources that would be needed and objectives of the company's. This part will involve the choosing of these elements first and after that seeing the planning regarding these elements a framework should be implemented to that the company can reap the true potential benefits from the success of the business strategy. It is very important for the cell phone to attract the people he should be looking to attract. In order to attract one can, market the product, so that the word is spread and it is easier and more accessible for everyone to but the product. It is important that segments markets are targeting. For example, it would be dim-witted from the company's point of view if it decides to make basic cell phones and targets the people of UK who enjoy the luxury in everything, more than anything. The basic type of cell phone is meant for developing countries, so it is important that the decision is framed in the right way to reap the right results.

Target market incorporates that clients of the company will purchase its items. One of the target advertise targets for Lenovo may incorporate expanding its bargains inside the person populace. An alternate target business might incorporate those tech-canny's who acknowledge characteristics and specs more than else other possibilities. Remembering the history of Lenovo, which typically offers low to medium range laptops, its normal that they will target person populace. Starting 2009, there were in excess of 6 million people enlisted in schools and colleges (Cbc News, 2009). This figure is itself a tremendous potential business and Lenovo's goal should just be to target them. Lenovo may as well redo its advertising methodology for ...