Developing a Market Plan: A One Travel Ltd.

1.0 Executive Summary

In the current era a boom in the tourism industry is very clear. The main reason that can be accounted for this boom is the advent of borderless world. This marketing plan aims to highlight the new market opportunity that A One Travel Ltd. aims to exploit. To give a tough time to its competitors A One Travel has introduced a unique and exciting new package of Hard Adventure Trips in their services for its customers based in Canada. These hard adventure trips will involve a lot of risk activities in highly rough weather conditions. A-one travels has picked out some of the most adventurous spots worldwide where there are a lot of attractions and thrilling features for their customers. The agency has planned to target the young people, upper class elite people and mainly athletes for this new set of exciting travelling package. A-one travels have aimed to achieve differentiation and competitive edge with its competitors by being the first one to introduce this hard drip adventure package for its customers in the industry. A-one travel has always been an agency that has valued its customers always. A One Travel has never disappointed its customers, and to keep delighting their customers it has to take the aid of technology. The use of CRM will allow A One Travel Ltd. to maintain proper records of their customers, their preferences, and their experiences. A CRM will help A One Travel by optimizing its time, helps it in forecasting and speculating future using valuable reporting tools. The CRM will basically let A-one Travel align its customers' needs with the goals and objectives of the agency.

2.0 Marketing Mix

Products and Services

A-one Travels is entirely a professional travels consultancy agency based in Ontario, Canada. It is serving the industry of travelling and tourism for the last 25 years in Canada. It has its network spread throughout Canada, Europe and USA.

A-one provides following services related with travelling and tourism:

Personal Travel advisors that provide the customers with a fully automated service of online ticket bookings as well as personalized services.

Access to all major tour operators and packages worldwide.

Vacation packages that perfectly cater to the customers' needs.

Cruise Holidays at exotic locations.

Passport applications and Assistance for Visa Applications.

Travel insurance for all the customers, including medical, baggage and cancellations.

A-one travels are known in the industry for providing the best fares to their customers.

Currently, A-one Travels is planning to introduce Hard Adventure Trips in their packages for the customers in Canada. They wish to give a completely new experience to the customers who are into hard adventure travelling and tourism. These hard adventure trips will involve a lot of risk activities in highly rough weather conditions. A-one travels has picked out some of the most adventurous spots worldwide where there are a lot of attractions and thrilling features for their customers.

The agency is seeking to get in contractual agreements with Adventurous spots like Bulgaria, Sweden, Norway, Finland, Georgia and many ...