Destination Marketing

Destination Marketing

Destination Marketing: Barcelona

Introduction

Destination marketing is considered as the vital concept in the modern business as it offers country's tourism industry a positive image in the view point of the world. In the case of Barcelona which is considered as the one of those destinations which is popular because the destination marketing organizations of Barcelona include various organizational entities, perhaps there are none more dominant than convention and visitors bureaus. In addition to this essential information on tourism in Barcelona, the tourists will find lots of good tips to avoid overspending which are advised by the locals themselves as information hard to find elsewhere. The purpose of all of these tips will make the visit of tourists, a very pleasant trip. Destination marketing of Barcelona is of common public interest, both to the government that include taxes and revenues, the private sector which benefits from tourism, and the local residents whose livelihoods may depend on tourism. But, more importantly, the changes being brought by globalization, sustainability, and conservation issues both locally and globally are requiring DMOs to take on much more responsibility and accountability. Collaboration and partnerships for integrated management of human community and biophysical world will continue to be a critical issue. The changes, as the two cases above demonstrate, cannot be handled by one organization alone and the leadership of the DMO at the destination level in facilitating sustainable development and integrated management will be crucial.

Discussion

The City of Barcelona is a lively, international city in the Spain that will not disappoint any traveler that chooses to visit this wonderful city. Destination marketing has a long history, a competitive present and a challenging future. This study will briefly review the history to show why they came to exist in the form they now have, what their present situation is, and how the dynamics of the market, technological change, and competitive forces are challenging the relevance of their business model and strategy in respect of destination marketing. (Blank, 1989) In addition to this, analyzing the tourism of Barcelona would a discussion on the role played by urban hierarchy, dominance and regeneration of cities.

Critical View

In Barcelona, there are more problems than simply forcing people to come face to face with that particular reality while touring the city. In Barcelona, the destination marketing is facing major issues which are causing the loss of tourism in the city. The climate and its Mediterranean style are the crucial areas that attract tourists to Barcelona but most agree that it is overcrowded and unsafe. In addition to this, 19% of foreigners believed that Barcelona is overcrowded and believes this is the most negative aspect of the city and 12.6% of tourists said that insecurity and crime are elements which they dislike about the city. Being an expensive city (9.1%) and dirty, noisy and polluted (7.9%) are among the negative aspects of the image people have of Barcelona.

In many areas, crime increases dramatically during the tourist season, falling back to more usual levels when ...