DESTINATION MAREKTING

Destination Marketing

Destination Marketing

Life is fraught with many situations and conditions. Every day brings with itself, hoard of challenges and other types of situations people might face in dealing with the hassles of life. Be it for relaxation or for getting some personal time people travel away from their homes to get the feel of freedom and a new place with all the new environments and surroundings.

Tourism

Tourism is when people travel from their homes to other places for some time being. Pondering upon its literal meaning, one might assert that tourism is a phenomenon which highlights the relationship of the people and places. This relationship arises from the travelling and stay of people at places other than their home. Event of people travelling and staying at other places depicts the concept of tourism, but tourism does not account for travelling for leisure purposes only; it also includes people travelling for some goal or objective such as a business or financial gain. Students might also go on tourism trips for study intentions or for some project.

Planning and Developing Tourism

No matter what the reason is for the people to travel, tourism is a well-established and recognized sector. This sector is one of the vital ones of any society; as tourism acts like a bundle and combination of various sectors. Within the tourism, travelling of the people and their staying at numerous places in any country incorporates the social, economic and political sectors of the society. Since the evolution of this concept, tourism, its study and analysis constitutes a major field of study. Numerous calculations about the trajectory and course of events during the tourism season are analysed and work upon. Top-level and highly qualified team or managers and administrators are required to carry out functions vital to the field of tourism.

Influx of a hoard of people from various places of the world to another place is not easy to manage. Plenty of needs arise with the number of people landing in tourist resorts including, planning, developing the place, converting it into an enchanting resort, arrangement of the accommodation of people and preparing strategies for keeping them engrossed and occupied till the end (Ana, 2008).

Evaluation of Albury-Wodonga Destination from Marketing Viewpoint

About Albury-Wodonga

Located on the most picturesque Rive Murray, Wodonga is one of the largest and fastest developing cities in Victoria. It enjoys a strategic position on the main transport and commuting corridors of the ways between Sydney and Melbourne. The way Wodonga is positioned; it seems as if one might through the farms and lakes of heaven and arrive at a place not any less scenic than other (www.nswbusinesschamber.com).

Australia has long been the centre of tourists' attention. Along with the rich historical places and the massive green lands, Australia is all set to capture the hearts of the young and old alike. The islanders who wish to stay in water for their summers have all the high benefits and they are in for an interesting ...