Designing and Developing an E-learning Course

Part 'A' - Course Content Description

Name of the Course

The name of course is “ Introduction to Marketing Management”

Course ID

The course ID for Introduction to Marketing Management is “MKMGT501”

Course Description

The course of Introduction to Marketing Management is designed to

Serve as an introduction to theory and practice of marketing management.

To improve their ability of student to develop effective marketing strategies and assess market opportunities.

Expolore theory and application of marketing concepts through working on different practical case studies, discussions and group projects.

Welcoming Announcement

The welcoming announcement for the course of “Introduction to Marketing Management” is

Dear Students,

Welcome to the course ...