Design of Goods and Services

Design of Goods and Services

Here in this paper development of a new product is matter of concern. By having look on the grid demonstrated below it is understood that this is a case of “product development” where a new product is being launched in an already existing market.

After going through product design is applied in decision-making, a typical PLC at McDonalds and different issues of product development. The discussion will also exemplify the situation through launching a new product at McDonalds

Product Design Is Applied In Decision-Making

Product designing is a very important aspect to be considered while development of a new product. At McDonald's product designing is a task performed on frequent basis. Developing new products with better flavor, in accordance to the taste of the market is a common practice at Mc Donald's. There are various stages which are though involved. Some of them are mentioned below;

Idea Development: Through proper research of taste and priorities of the target market the basic idea is developed.

Senior Management: This is the phase where the product which is developed is evaluated. It is made sure that existing operational resources are sufficient in order to meet manufacturing and production requirements.

Interdepartmental Communications: This one is to make it sure that there is ample awareness and commitment for the new product. This is for preliminary design and later on the testing stage for gaining insights from the various departments which are going to take a part in the development of the product and its marketing.

Sales and Marketing: This is the stage sales staff is briefed on a specific sale or marketing goals, which is set out as a product's marketing strategy.

Product Life Cycles at McDonalds

Following is the product life cycle, which is showing the common stages through which the products of McDonald's ...