DESIGN MANAGEMENT

Design Management

Design Management for Industries

Introduction

For probably the last fifteen years have seen a steady increase in the interest of designers to prove the commercial value of their work, to show the client that his investment in the design of the stand. This premise is based on several factors: the decline in the early 1990s demanded that the design corresponded to a limited budget, there was a reduction of advertising activity, and companies looking for new ways to achieve the return of market investments, in this period, it becomes possible to consider design as an industry - customer acceptance of the fact that the design can be a commercial tool, not just decoration. Other areas of marketing communications are already working on a strictly commercial basis, so why should not design? (Reijers, 2003, pp.251-255).

Discussion

More and more customers ask serious questions about commercial design projects, measuring and evaluating them directly in the process. Enabling designers to the dialogue going on for the purposes of the business project, possibly even before the finalization of the design brief. But even in this case, the measurement of return on investment in design (index ROI) is quite difficult (Reijers, 2003, pp.251-255).

For the designers understanding of the return on investment helps customers in the design and subsequent demonstration of the commercial benefits of using a design service. For the designer is as much a business service, as legal, marketing or advertising that customers already use (Reijers, 2003, pp.251-255).

For business understanding of what investments are most beneficial, there is an obvious aid in the most effective planning and allocation of budgets. Estimate (ROI) can also help convince financiers to invest in design and development projects (Fitzsimmons & Fitzsimmons, 1994, pp. 125-130).

Even if it is difficult to calculate, at least some of the ROI in design - it is important to advise the client numbers, because they create a commercial basis of communication in the project. In terms of customer design - this is just one of many areas in which they can invest their money. Thus, designers need to prove their worth. If a company has 100,000 to spend, it can spend it on design for market research or direct mail; rent a few vans and drivers, as well as any other business process. And what will be the economic justification of the situation in each case? (Fitzsimmons & Fitzsimmons, 1994, pp. 125-130).

"Practising designers often fall into the ...