In order to complete this paper, I have selected a coffee shop in a mall and sat there for 30 minutes, making observations and concentrating on the behavior of individuals in that area, also the ambiance and the overall environment of the place. It is eminent to mention here that there are various reasons behind selecting this area, including that fact that it is meant for people belonging to various age groups and thus the observation does not remain limited to one particular class or category. The coffee shop in a mall is located on a busy street, in ...