DELTA AIRLINES

Delta Airlines



Delta Airlines

Nature of product or service

In a year, Delta Airlines serves around 160 million customers. As the organization possesses the industry leading global network Delta Airlines offers services to 348 destinations in 64 different countries on six continents. The headquarters of the Delta Airlines is located in Atlanta. The organization employs more than 75,000 employees all over the globe. Delta Airlines operates with mainline fleet of more than 4700 aircrafts. Delta Airlines is the founding member of Sky Team global Alliance. In a day, Delta Airlines usually offers around 13,000 flights to its customers. The airline has hubs in Tokyo, Amsterdam, Salt Lake City, Atlanta, Paris, Cincinnati, New York, Detroit, Minneapolis and Memphis. Variegated services offer by the airline include more than 50 Delta Sky Clubs in different airports worldwide, Sky Miles frequent flier program, the award-winning Business Elite service and the world's largest airline loyalty program. Besides that the usage of technology by delta Airlines enables its customers to check in for flights online, printing boarding passes and to do the review of the flight status (Rothstein, 2005).

New/existing products

Delta provides its customers with more than 13,000 daily flights and serves major international hubs in Tokyo, Amsterdam, Salt Lake City, Atlanta, Paris, Cincinnati, New York, Detroit, Minneapolis and Memphis (Wollmer, 2002). Delta is one of the largest domestic airlines in the US. The company's key services include the following:

Passenger transport service

Cargo transport services

Aircraft maintenance services

In-flight Products/Services that are offered by the Delta Airlines include:

• Meals provided on flights to Hawaii and Alaska

• Coach domestic meals to be sold on flights with duration of more than 1.5 hours.

• Tid-Bit Snacks to be re-introduced on all domestic flights

• Pillows and blankets provided on all mainline flights

Besides the above services the Airline has devised the strategy to offer more comfortable flights. For instance one of the policies that the Delta Airline has devised is that on top of the fare if the customer pays 80 to 160 dollars more, then the customer will get seats on flight with up to four inches of extra legroom. Such customers will also get 50 percent more recline than regular international economy seats. Another advantage that Delta Airlines aims to offer to such customers is that the customer who would be paying a little extra would be able to board earlier and they will also get alcoholic free drinks (Becker, 2007).

Role of technology

Airline industry and technological changes go hand in hand. Several technological changes are incurring in the industry and Delta Airlines is doing its best to cope up and adopt all these changes and advancement at first instant. In order to be updated with the technological advancement it is necessary to have tech-savvy employees. Delta Airlines have formulated strategy to introduce new technology team. Delta Airlines took initiatives to boost online sales of ticket. Now they rely more on their website rather than British Airways' call centre. Booking ticket online is a less time consuming and straight forward ...