The study is related to a company which is taking into consideration two alternatives for improving their profitability structure that are to consolidate the existing products of the company or to develop the new products. In this context, if the company chooses to consolidate existing products, the company can either simply reap whatever gains are attainable without investing more money and time in the products or strengthen its products to improve the profitability structure of the company. On the other hand, if the organization decides to develop new products, it can ...