DECISION MAKING

Business Decision Making

Business Decision Making

LO one (1) - Be competent To Use A range of Sources for the gathering of Data from all sources (Primary & Secondary)

Background

Industry of smart phone is growing at a rapid pace, due to increased demand of smart phone. In this section we are going to conduct a marketing research that assists the decision makers of the company in making sound decisions.

Objectives of Research

The objectives of the study that could considered upon launching the product are

The goal is to acquire reliable and relevant information for gaining the customer expectations

More clients as for the success of the product

The reasonable price of the brand as to grab the customers

To remain the market leader by launching the new product other than carbonated soft drink

Generate a Plan for the compilation of Primary & Secondary Data for a Given Busine casess

Research Design

The research will be of mix research methodology that consists of qualitative and quantitative research design. The research will be conducted on 100 consumers. The consumer's typology will be identified as they will try our smart phone. There is a need to identify how the respondents react to this new product as to retain their brand loyalty. The aim of the research is to identify consumer demographic as for the consumption of the new brand. The study identifies the types of consumers that would be interested in the usage of smart phone. The variables that were catered under this study were features or looks of the Smart phone, the brand choice, durability that a quality conscious people avail and the price.

Reliability and Validity

The reliability of the research depicts from the brand loyalty. If the customer wants to try the brand and they will try the brand after the launch this will be their reliability towards the brand. The respondent's opinion towards the brands will be quoted in the research as to maintain the reliability the participant response will not be changed. The respondents are free to provide answers regarding the questions, and they are free to give their opinion regarding the new product. The validity of the results depicts from responses of the respondents. As respondents have understood the survey and they have made the survey into their own. The responses of the participants will be is free. As there will be no biases the reason behind this is the opinion of responses is free, and no one can challenge the opinion of others. Everyone is free to discuss their views. The survey research usually depicts a bias free research process

1.2 Present the Survey Methodology and Sampling Frame Used

Methodology

The launch of a new product that Smart phone that will be launch aiming targeted customers. The research need is to focus on customer loyalty that is associated with the company's brand. The behaviour and attitude regarding the brand need to be identified. The customer's reaction regarding product purchase decisions of the new product and as to why purchase this ...