DECISION MAKING

Business Decision Making

Abstract2

Introduction3

Methodology3

Dynamics of Research Population and the Variables of the Study4

Sample and the Sampling Frame4

Advantages and Disadvantages of Common Sampling Techniques5

Quota Sampling5

Purposive Sampling5

Random Sampling6

Method of Data Collection7

References8

Appendix10

Appendix 0110

Abstract

The aim of the present research is to investigate the trustworthiness of the two statements mentioned on the Sainsbury's website, regarding their deliverance of cost-effective and quality services, which offsets the inflationary increases. The company claims that, over the years, they have been committed to operational excellence and have valued their customer's satisfaction to a great deal. Also, they claim to have maintained a high sale rate which has ultimately helped them in upholding operating profits. To evaluate the mentioned claims, two research questions were formulated to examine the level of satisfaction amongst Sainsbury's customers and to evaluate the relationship between sales and the operating profits for Sainsbury over the last 24 years. For the process of data collection, a population size of 20,000 was selected, out of which 10,000 participants were randomly selected, for the administration of the customer satisfaction questionnaire. On the other hand, for testing the second research question, which was related to the relationship between the company's sales and profits, the necessary records were obtained from the Sainsbury's finance department.

Business Decision Making

Introduction

Founded by John James Sainsbury in the year 1869, Sainsbury's is one the world's leading retailers, operating in London, United Kingdom. Sainsbury's employ over 30,000 people, which includes cashiers, managers, electricians, butchers, clerks, architects, designers, buyers of tea or bread or bacon or wine or meat or detergent and the rest of the 3,000 lines sold by the firm. Additionally, there are cooks, plumbers, computer programmers, van drivers, engineers and other specialists who ensure the availability of a timely response whenever required.

However, owing to the increasing rate of economic crisis and a heightened degree of competition in the United Kingdom's retail industry, it has become essential for the company to review its main internal activities to identify areas that need any further improvements. Moreover, in order to retain an increasing ratio of customers, it is important to keep a constant check on their level of satisfaction, which would ultimately ensure that they prefer their store on others. The success of the company in this regard would also lead to the increased sales, thus producing better operating profits (Smith, & Sparks, 2000, pp. 205-206).

Methodology

The aim of this research is to evaluate the reliability of the company's statements regarding their deliverance of cost-effective and quality services, which helps Sainsbury's in maintaining a high level of customer satisfaction. Also, the claim of the store of having been able to efficiently uphold operating profits will also be analyzed as a part of this research. For this purpose, the first of the two research questions that were formulated include; what is the level of satisfaction amongst Sainsbury's customers? On the other hand, the second research question was related to the nature of relationship between the operating profits and sales for Sainsbury over the last 24 ...